Ashley O’Shea, Sarah St. Laurent, and I are excited to share with you Rhode Island’s new public awareness campaign, Small Amount. This multi-channel campaign warns of the dangers of fentanyl and its presence in the drug supply. The call to action directs audiences to safer drug use resources on PreventOverdoseRI.org’s Learn More About Fentanyl webpage.
Please help us share this messaging/materials with your various networks:
- Social media posts to like/share on Facebook (English, Spanish) and Twitter (English, Spanish)
- Communication Toolkit: Small Amount for downloadable creative materials and resources
- Free, educational posters and palm cards to distribute to community members
Click on the images below to watch the campaign’s videos available in English and Spanish.
The campaign will run for the next two months and features:
- Commercials (English | Spanish) produced for digital/connected TV and local television
- Local television and radio PSAs through Rhode Island Broadcasters Association
- Paid social media (Facebook, Twitter, Instagram, and YouTube), paid digital banners, and paid search
- Community-level billboards (‘posters’), bus shelter ads, and interior bus ads
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